champions!
Meet your
Chosen by the team, for the team — these characters now represent our shared values.
Integrity and Trust
Result-based Evaluation
Passion
We love what we do.
The Integrity Cats embody mutual trust and respect. They openly ask questions, disagree respectfully, and do their best to understand everyone around them. They never tolerate lies, fakes, or hidden information. They show respect to all and aim to make others feel happy.
The Integrity Cats
This mythic symbol of strength and wisdom flies high, empowered to protect the whole Earth. It flies without limits, cares above and beyond, and plans to expand its area of guardianship to accomplish great things for the good of the universe.
Power Dragon
We evaluate success only by measurable results.
We evaluate success only by measurable results.
The Vitruvian hugs a heart-shaped world, reminding us that passion connects us. We love what we do and the outcomes of our work inspire us. We enjoy the process and take joy in sharing the results with others.
Empowerment
and Responsibility
and Responsibility
We give freedom and opportunities along with responsibility and authority.
The Vitruvian Embrace
The Vitruvian Performer is obsessed with achievement. Measures success by the number, height, and difficulty of conquered peaks. Works smart, not hard, and focuses on long-term stable results. Considers it a bad outcome if the target peak wasn’t reached, even after putting in a lot of time and effort. If he fails, it only fuels his hunger for new achievements.
The Vitruvian Performer
Loyalty
Honesty and Feedback
We honestly exchange feedback, share information and ensure transparency of what is happening.
The Acknowledged Vitruvian knows that failure is an integral part of growth and does not fear it. Without new attempts, there are no new mistakes—but also no progress. He openly shares his mistakes so others can learn from them and ensures they are not repeated.
The Acknowledged Vitruvian
We prioritize decisions and actions that serve the best interests of the company
The Honest Vitruvian exchanges feedback freely, shares information, and expresses disagreement without fear. He rejects groupthink as he fulfills his responsibility to speak up when he disagrees and to ensure a safe environment welcoming constructive criticism supported by facts. He remembers that remaining silent creates danger for the company to make mistakes.
Acknowledgment and Tolerance of Failures
We are not afraid of failures. We admit them and learn from them. If a failure is acknowledged, conclusions are made and it is not repeated — that is good.
The Honest Vitruvian
The heart of the company lies in trustworthy Vitruvian hands — a symbol of commitment. We make decisions and take actions that serve the company’s best interests.
Committed Heart
SOCIAL DISCOVERY GROUP, 2025
for your voice and vision!
Thank you!
